This one comes right from the owners of the truck pictured here, Roger and Heather Hogeland of Bullhead City, AZ. In honor of our shared birthdays in November (Heather and Bette), we submit this month’s tribute to Bette, which features a picture she took of our truck in 1999 at a show in Reno, NV. Our 1999 W900L had a 600-hp 3406E CAT and an 18-speed with 3.55 gears. We named it “Beyond Obsession” since it was our 2nd show truck following “Total Obsession”. We had the interior completely customized. Roger and I pulled a 48’ spread-axle reefer between California and New York. We have been married for 41 years, and both miss Bette dearly.
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Mark Harter
A Trucking Industry historian, Mark Harter has been nicknamed “Truckapedia” by industry colleagues due to his wealth of knowledge, fascination, and love of trucks from the time he was a child. A former driver, Mark has hauled cool cars at Horseless Carriage, steel commodities at PGT Trucking, and has worked in operations for a couple of fleets. Mark has been photographing trucks since the late 1980s and currently resides in Newburgh, Indiana. Outside of trucking, Mark has a passion for Sportscars, the Indianapolis 500, and the IndyCar Series. He has been contributing to 10-4 Magazine since 2023.