Lincoln Chrome continues to see positive changes as their business grows with new products and organizational changes. Many of you know Darren Parker, the Director of Lincoln Chrome, and have met him at many of the truck shows. Recently, Darren announced that he will be stepping down from his position at Lincoln Chrome and leaving the industry to join a large company in the agriculture industry as their lead sales and marketing person. When asked about his years at Lincoln Chrome, Darren said, “Leading the Lincoln Chrome business has been the highlight of my career. Josh and I launched this business with the idea that we could manufacture high-quality truck accessories right here in America and build the business through direct and honest relationships. Today, I could not be more proud of what we have accomplished. I have also made lifelong friends within the trucking industry and I would like to take this opportunity to thank them for their support and friendship. I look forward to staying in touch.” With Darren’s departure, Josh Paisley, whom all of you in the business probably already know, has been promoted to Manager of Lincoln Chrome, and Katie LeBaron will be leading the entire branded products team as the new Director. Katie is a 3rd generation owner within Lincoln Industries, so the company is in good hands, for sure. “I could not be more confident in the ongoing success of Lincoln Chrome under Josh and Katie’s leadership. Together, they will lead the business to a whole new level,” said Darren. After spending the last six years building a strong foundation for the ongoing success of the Lincoln Chrome brand, Darren Parker will be missed by everyone. But, he has assured us here at 10-4 that he will not be a stranger to the truck show circuit. Darren, we wish you all the best in your new adventure!
Lincoln Chrome Switches Gears
Daniel J. Linss has been with 10-4 Magazine since the beginning in September of 1993 and has been the Editor and Art Director since March of 1994. Over the years, he has also become an owner and one of the main photographers for 10-4 and is well-known for his insightful cover feature articles and honest show reports. Married for over 30 years with three grown children, Daniel produces 10-4 Magazine each and every month from his office in Central California.