One of the best things about owning your own truck is that you can turn it into a billboard that screams, “Like it not, this is me” – and then hit the road on your own promotional tour. Millions of drivers will see it, trucking magazines will take pictures of it, and people will either love it or hate it. But, whether you build a cool head-turning truck or not, you will still be on a promotional tour, representing truckers to the general public on a daily basis while out on the road. So, quit slacking off and start taking pride in your ride – and yourself. The future of this great industry depends on it!