{"id":11155,"date":"2016-08-01T11:29:35","date_gmt":"2016-08-01T15:29:35","guid":{"rendered":"http:\/\/www.tenfourmagazine.com\/?p=11155"},"modified":"2016-08-01T11:29:35","modified_gmt":"2016-08-01T15:29:35","slug":"the-theory-of-cool","status":"publish","type":"post","link":"https:\/\/www.tenfourmagazine.com\/content\/2016\/08\/clints-cool-creations\/the-theory-of-cool\/","title":{"rendered":"The Theory Of Cool"},"content":{"rendered":"<p><a href=\"http:\/\/www.tenfourmagazine.com\/content\/wp-content\/uploads\/2016\/08\/AugClints1.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft size-medium wp-image-11156\" src=\"http:\/\/www.tenfourmagazine.com\/content\/wp-content\/uploads\/2016\/08\/AugClints1-300x171.jpg\" alt=\"AugClints1\" width=\"300\" height=\"171\" srcset=\"https:\/\/www.tenfourmagazine.com\/content\/wp-content\/uploads\/2016\/08\/AugClints1-300x171.jpg 300w, https:\/\/www.tenfourmagazine.com\/content\/wp-content\/uploads\/2016\/08\/AugClints1-600x341.jpg 600w, https:\/\/www.tenfourmagazine.com\/content\/wp-content\/uploads\/2016\/08\/AugClints1-195x110.jpg 195w, https:\/\/www.tenfourmagazine.com\/content\/wp-content\/uploads\/2016\/08\/AugClints1.jpg 900w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>This month\u2019s cool creation was ordered for Bret Schmid of Scio, Oregon. But Clint did not do the \u201cbuilding\u201d on this one \u2013 just the ordering. This truck was dropped shipped directly to Bret (34), and then he and his friends put it all together. Not wanting to go too far, he kept this build pretty tame, so the truck would still be functional, but that doesn\u2019t mean it isn\u2019t cool.<\/p>\n<p>Bret is the third generation of Schmids to drive a truck. His late grandfather, Bernie Schmid, was a jack-of-all-trades, but when things got tough, he went trucking. Bret\u2019s father Ted began as a company driver, but when Bret was eight years old, he bought his own truck. Over the next ten years, he grew to 25 trucks, hauling mostly container freight under the name E.T. SCHMID Trucking. Dad worked in the shop and drove, while Bret\u2019s mom Jan, along with three other people, worked in the office.<\/p>\n<p><a href=\"http:\/\/www.tenfourmagazine.com\/content\/wp-content\/uploads\/2016\/08\/AugClints2.jpg\"><img decoding=\"async\" class=\" size-medium wp-image-11157 alignright\" src=\"http:\/\/www.tenfourmagazine.com\/content\/wp-content\/uploads\/2016\/08\/AugClints2-202x300.jpg\" alt=\"AugClints2\" width=\"202\" height=\"300\" srcset=\"https:\/\/www.tenfourmagazine.com\/content\/wp-content\/uploads\/2016\/08\/AugClints2-202x300.jpg 202w, https:\/\/www.tenfourmagazine.com\/content\/wp-content\/uploads\/2016\/08\/AugClints2.jpg 556w\" sizes=\"(max-width: 202px) 100vw, 202px\" \/><\/a>Unfortunately, they were the victims of a Workers\u2019 Comp audit, which said that they needed to cover their owner operators. They fought as hard as they could, but eventually ran out of money and had to close their doors. They kept just one truck (which is currently a project in their shop). Sad thing is, two years later, they were found not guilty \u2013 but by then it was too late.<\/p>\n<p>Growing up around trucks, Bret liked anything that had to do with driving \u2013 he enjoyed doing it and was good at it, too. Active in the FFA, he once got 1st place in a tractor driving contest. When he was 18 years old, he got his CDL. His childhood dream was to have a fleet of cool Peterbilts, like the Van Dykes and Joel Olson\u2019s of the world, but he knew that would take time.<\/p>\n<p>In 2002, at just 20 years old, Bret started his own company, Bret Schmid Trucking, and then bought his first truck \u2013 and it was exactly the opposite of what he wanted in a truck. It was a 1997 Pete 379 with a Detroit (he wanted a Cat), a 10-speed (he wanted an 18-speed), tall air ride (he wanted it to be long and low), and it had a basic interior (he wanted the fanciest they made). The only things it DID have were a hood, low miles, black paint, and a Peterbilt logo on the side \u2013 the rest he would just have to deal with. He still has this truck today.<\/p>\n<p>In the beginning, Bret worked for his dad for almost a year, then he leased to Van Dyke for five years. In 2007 he decided to go out on his own, but just a year later, in 2008, when the economy began to sl<a href=\"http:\/\/www.tenfourmagazine.com\/content\/wp-content\/uploads\/2016\/08\/AugClints3.jpg\"><img decoding=\"async\" class=\"alignleft size-medium wp-image-11158\" src=\"http:\/\/www.tenfourmagazine.com\/content\/wp-content\/uploads\/2016\/08\/AugClints3-300x210.jpg\" alt=\"AugClints3\" width=\"300\" height=\"210\" srcset=\"https:\/\/www.tenfourmagazine.com\/content\/wp-content\/uploads\/2016\/08\/AugClints3-300x210.jpg 300w, https:\/\/www.tenfourmagazine.com\/content\/wp-content\/uploads\/2016\/08\/AugClints3-600x420.jpg 600w, https:\/\/www.tenfourmagazine.com\/content\/wp-content\/uploads\/2016\/08\/AugClints3.jpg 900w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>ow, he found himself doing whatever he could. Back then, he hauled a lot of hay, which he really enjoyed.<\/p>\n<p>In 2010, things were going pretty good, so he decided to add a truck and his dad started driving for him. They bought a 2001 Pete 379 with a 70-inch standup (which he still has), and Bret and his dad became trucking buddies \u2013 they went everywhere together.<\/p>\n<p>These days, with five long hood Petes and a cool COE project, Bret is on his way. He also has multiple trailers \u2013 walking floors, flatbeds, dumps and curtain vans \u2013 he wants to be as versatile as possible, so when the customers call, he can tell them, \u201cYes, I can haul that!\u201d<\/p>\n<p>When Bret began talking about wanting a new truck with his friend Jeff Houts, who has purchased a few cool rides from Clint which have also been featured, Jeff suggested that maybe Bret should call Clint&#8230; and away they went.<\/p>\n<p><a href=\"http:\/\/www.tenfourmagazine.com\/content\/wp-content\/uploads\/2016\/08\/AugClints4.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" size-medium wp-image-11159 alignright\" src=\"http:\/\/www.tenfourmagazine.com\/content\/wp-content\/uploads\/2016\/08\/AugClints4-300x170.jpg\" alt=\"AugClints4\" width=\"300\" height=\"170\" srcset=\"https:\/\/www.tenfourmagazine.com\/content\/wp-content\/uploads\/2016\/08\/AugClints4-300x170.jpg 300w, https:\/\/www.tenfourmagazine.com\/content\/wp-content\/uploads\/2016\/08\/AugClints4-600x339.jpg 600w, https:\/\/www.tenfourmagazine.com\/content\/wp-content\/uploads\/2016\/08\/AugClints4-195x110.jpg 195w, https:\/\/www.tenfourmagazine.com\/content\/wp-content\/uploads\/2016\/08\/AugClints4.jpg 900w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>The new truck, pictured here, is a 2016 Peterbilt 389 flattop with a high-torque ISX, an 18-speed, a 295-inch wheelbase, Low-Air, and all of the nice stuff. Ordered black with a lime green frame, the truck was drop-shipped directly to Bret, since he had experience hanging stuff and chopping on trucks.<\/p>\n<p>Bret wanted the urea tank to be hidden, so Clint made him a deal and sent him the stuff, along with instructions, and he and a friend did it. The rest is pretty normal stuff for him and his friends \u2013 drop visor, cab and sleeper skirts, painted tanks, straight pipes, half-fenders, JDT light bars, and a complete Rockwood interior. The final touch was an \u201cAir by Horse\u201d front end kit, which put it a lot closer to the ground.<\/p>\n<p><a href=\"http:\/\/www.tenfourmagazine.com\/content\/wp-content\/uploads\/2016\/08\/AugClints5.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-11160\" src=\"http:\/\/www.tenfourmagazine.com\/content\/wp-content\/uploads\/2016\/08\/AugClints5-297x300.jpg\" alt=\"AugClints5\" width=\"297\" height=\"300\" srcset=\"https:\/\/www.tenfourmagazine.com\/content\/wp-content\/uploads\/2016\/08\/AugClints5-297x300.jpg 297w, https:\/\/www.tenfourmagazine.com\/content\/wp-content\/uploads\/2016\/08\/AugClints5-600x605.jpg 600w, https:\/\/www.tenfourmagazine.com\/content\/wp-content\/uploads\/2016\/08\/AugClints5-36x36.jpg 36w, https:\/\/www.tenfourmagazine.com\/content\/wp-content\/uploads\/2016\/08\/AugClints5-115x115.jpg 115w, https:\/\/www.tenfourmagazine.com\/content\/wp-content\/uploads\/2016\/08\/AugClints5.jpg 892w\" sizes=\"(max-width: 297px) 100vw, 297px\" \/><\/a>Special thanks go out to his buddy Larry Stevens for helping put the truck together, and to Colby Williams of Fueled Photography for taking the pictures. Engaged to Danielle McClain, Bret also has two daughters \u2013 Makenzie (10) and Taylor (7) \u2013 who he spends as much time with as possible. Bret tries not to worry about what other people think and do&#8230; he just does his own thing, for the most part.<\/p>\n<p>The \u201ctheory of cool\u201d these days seems to be that the less practical you can make your truck, the cooler it is. Well, with that said, Bret Schmid didn\u2019t want this truck to be too cool \u2013 he wanted to be able to use it. Besides, what good is a \u201ccool\u201d truck if it is so over-the-top that you can\u2019t even run it or make any money with it? I guess that \u201ctheory\u201d has been debunked!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This month\u2019s cool creation was ordered for Bret Schmid of Scio, Oregon. But Clint did not do the \u201cbuilding\u201d on this one \u2013 just the ordering. This truck was dropped shipped directly to Bret (34), and then he and his friends put it all together. Not wanting to go too far, he kept this build<\/p>\n","protected":false},"author":4,"featured_media":11156,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-11155","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-clints-cool-creations"},"_links":{"self":[{"href":"https:\/\/www.tenfourmagazine.com\/content\/wp-json\/wp\/v2\/posts\/11155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tenfourmagazine.com\/content\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tenfourmagazine.com\/content\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tenfourmagazine.com\/content\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tenfourmagazine.com\/content\/wp-json\/wp\/v2\/comments?post=11155"}],"version-history":[{"count":1,"href":"https:\/\/www.tenfourmagazine.com\/content\/wp-json\/wp\/v2\/posts\/11155\/revisions"}],"predecessor-version":[{"id":11161,"href":"https:\/\/www.tenfourmagazine.com\/content\/wp-json\/wp\/v2\/posts\/11155\/revisions\/11161"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tenfourmagazine.com\/content\/wp-json\/wp\/v2\/media\/11156"}],"wp:attachment":[{"href":"https:\/\/www.tenfourmagazine.com\/content\/wp-json\/wp\/v2\/media?parent=11155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tenfourmagazine.com\/content\/wp-json\/wp\/v2\/categories?post=11155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tenfourmagazine.com\/content\/wp-json\/wp\/v2\/tags?post=11155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}